🐦🐦🐦 Twitter Spaces Write Up 🐦🐦🐦 This week on Twitter Spaces I spoke with Chris - our Marketing Content Lead. If you’re on twitter you can listen back here: https://twitter.com/i/spaces/1MYxNggQzYXKw. If not, here’s a summary of what we spoke about: Intros - Tom - You know me. - Chris - Chris, 6 years of working in Crypto at a prominent exchange in SE Asia and Africa. Previous experience working in Publishing and FMCG (Fast Moving Consumer Goods). What we’re doing right now in Marketing: - As we’re available on Mobile and Web - important for us to market as wide as possible i.e. use all the channels available to us to get new gamers in this includes things like user acquisitions ads, email marketing, social media and banner ads on websites. - Working now on educational marketing assets - short videos that explain how to get the most out of the Tamaverse includes things like ‘What is P2E’. Also links into building out a new section on the website for FAQs to help new players understand how they can use Tama. - Since the launch of the mobile app we’ve been consistently campaigns across Email, Social Media and Ad Networks (like ads you see in other mobile games) - For ads that use video, we test these constantly against each other to see which is performing best. Our lead designer Furkan makes a lot of these every week. Looking Forward to Tama Arena and 3D NFTs - We’ll start to evolve the brand as we transition from the retro styling of Tama Arcade to the 3D world of Tama Arena, Tamagotchi and beyond. - Change can be scary - Chris spoke on brands that have done this in the past, Pringles, Volvo, Pokemon, Mario etc. Important that we take on feedback from the community - which is why we give you guys sneak peeks of what’s coming up to guage reaction. Poll’s and posting on social helps us - we’ve had amazing feedback so far for the new designs. - The new design of the apps also work better practically - enable us to highlight menus better and increase use of the reward mechanics like the Daily Reward. What success looks like for Marketing? - App downloads, new players, brand recognition. - Spoke on how Brand marketing is a longer goal - building Tamadoge as a recognisable mascot by having amazing NFT design that people have a reaction i.e. this is cute. - Staying true to our goals of making the games fun to play - which allow us to get more players into the games. - Building out the Tamaverse to hit different markets. A lot of the community will play all of our apps, but other groups might resonate more with Tamagotchi. This all increases our reach.

Sorry for the confusion at the start there. You can listen back to the Spaces here: https://twitter.com/i/spaces/1MYxNggQzYXKw. It's a different link to earlier. I'll do a quick write up, but key points we spoke about: - Current Marketing - how we use user acquisition ads and email marketing to get new players in. ⁃ Preparing for 3D - How our marketing will change as the apps move into 3D with Tama Arena and the launch of the 3D NFTs ⁃ How do we roll out the new marketing - how do we get new players into the Tamaverse and how do we do longer term brand building for Tamadoge. ⁃ What does success look like - What marketing goals do we want to achieve as we move forward.

New link for spaces here: https://twitter.com/i/spaces/1MYxNggQzYXKw

Sorry guys, again Twitter Spaces has deleted itself. Bear with us while we make a new link. I'm done with Spaces after this week, we'll find an alternate. Give us five

Live on Spaces in ten minutes 👉 https://twitter.com/i/spaces/1YqKDooPEDDxV?s=20. Feel free listen in, but i'll post the recording afterwards too.

As a Friday morning treat, here's an early concept of the new NFT in the new Petstore. We're still working on this, so expect changes.